Start with Research
Before writing a single word, research the company thoroughly. Visit their website, read recent news, check their social media, and understand their culture and values. This knowledge allows you to write a letter that speaks directly to their needs.
Personalize Every Letter
- Address it to a specific person
- Reference the exact job title and where you found it
- Mention something specific about the company that excites you
- Connect your experience to their specific needs
- Mirror their language and values
Show, Do Not Tell
Instead of saying you are a great communicator, describe a time you presented to a board of directors and secured $500K in funding. Specific stories are always more convincing than generic claims.
Common Mistakes to Avoid
- Using the same letter for every application
- Focusing on what you want rather than what you offer
- Writing more than one page
- Starting with a generic opener
- Including the wrong company name
- Not proofreading for errors